Wattle Day Association Inc. Strategic Plan 2022 – 2025


Why we exist


The aims of the Wattle Day Association are to promote Australia-wide:

  1. National Wattle Day (1 September) as a celebration of Australia and its people; and
  2. The Golden Wattle (Acacia pycnantha) as our national floral emblem and a unifying symbol for all Australians.


Key areas we will focus on to achieve our aims

The Association will focus on the following key objectives in 2022 – 2025:

Objective 1

Better articulate the meaning, significance and unifying role of Wattle and National Wattle Day, so we communicate with clarity, simplicity and impact.

To do this we will:

  • Articulate more fully and powerfully how Wattle unifies Australia and Australians
  • Grow and build the symbolism and recognition of National Wattle Day by advocating that Bravery and Order of Australia awards be announced on NWD.
  • Emphasise that NWD on the 1st of September (Spring) has strong links with the environment, care for the land and care for country.
  • Promote citizenship ceremonies on NWD
  • Engage with politicians on these aspects.


Objective 2

Build the WDA organisation – its membership and funding bases

To do this we will:

  • Seek a suitable major sponsor for financial support
  • Seek an appropriate Patron(s) – who will deliver status, guidance and influence for WDA
  • Complete the redevelopment of the WDA website and further develop our social media presence and resources to achieve greater presence and stronger promotion and reach
  • Build membership and organisational presence in other states/territories


Objective 3

Grow Public awareness of Wattle as the pre-eminent national symbol and National Wattle Day

To do this we will:

  • Be active and effective in promotional efforts
  • Engage with key stakeholder groups such as political leaders, State Governors and the Governor-General
  • Continue to pursue linkages and cross promotion through schools for tree plantings and celebrations that identify with the Australian Primary Curriculum
  • Promote walks through botanical gardens and arboretums that contain wattle plantings
  • Engage community organisations to celebrate NWD
  • Present WDA badges to politicians and councillors and encourage them to wear them on NWD and promote the day on their social media platforms.

April 2022