Why we exist
The aims of the Wattle Day Association are to promote Australia-wide:
- National Wattle Day (1 September) as a celebration of Australia and its people; and
- The Golden Wattle (Acacia pycnantha) as our national floral emblem and a unifying symbol for all Australians.
Key areas we will focus on to achieve our aims
The Association will focus on the following key objectives in 2022 – 2025:
Objective 1
Better articulate the meaning, significance and unifying role of Wattle and National Wattle Day, so we communicate with clarity, simplicity and impact.
To do this we will:
- Articulate more fully and powerfully how Wattle unifies Australia and Australians
- Grow and build the symbolism and recognition of National Wattle Day by advocating that Bravery and Order of Australia awards be announced on NWD.
- Emphasise that NWD on the 1st of September (Spring) has strong links with the environment, care for the land and care for country.
- Promote citizenship ceremonies on NWD
- Engage with politicians on these aspects.
Objective 2
Build the WDA organisation – its membership and funding bases
To do this we will:
- Seek a suitable major sponsor for financial support
- Seek an appropriate Patron(s) – who will deliver status, guidance and influence for WDA
- Complete the redevelopment of the WDA website and further develop our social media presence and resources to achieve greater presence and stronger promotion and reach
- Build membership and organisational presence in other States
Objective 3
Grow Public awareness of Wattle as the pre-eminent national symbol and National Wattle Day
To do this we will:
- Be active and effective in promotional efforts
- Engage with key stakeholder groups such as political leaders, State Governors and the Governor-General
- Continue to pursue linkages and cross promotion through schools for tree plantings and celebrations that identify with the Australian Primary Curriculum
- Promote walks through botanical gardens and arboretums that contain wattle plantings
- Engage community organisations to celebrate NWD
- Present WDA badges to politicians and councillors and encourage them to wear them on NWD and promote the day on their social media platforms.
April 2022